Beauty of Joseon Sunscreen: The Complete Guide to Korean Skincare's Most Popular SPF (2025)

Introduction: Why Beauty of Joseon Sunscreen Has Taken Over Skincare

If you’ve spent any time on skincare social media in the past few years, you’ve undoubtedly encountered the hype around Beauty of Joseon sunscreen. This Korean skincare brand has achieved what many consider impossible: creating a sunscreen that people actually want to wear every single day.

The global sunscreen market was valued at approximately $11.5 billion in 2023, with projections suggesting it will reach $18.9 billion by 2030. Within this expanding market, Korean sunscreens have carved out a premium position, with Beauty of Joseon leading the charge. Their Relief Sun and Glow Sun formulas have collectively sold millions of units worldwide, consistently ranking as bestsellers on major beauty retailers like Yesstyle, Stylevana, and Amazon.

But what makes this particular sunscreen stand out in an oversaturated market? The answer lies in a perfect storm of effective formulation, elegant texture, traditional Korean ingredients, and honest marketing. This comprehensive guide will break down everything you need to know about Beauty of Joseon sunscreen, from its star ingredients to real-world performance data.

What Makes Beauty of Joseon Sunscreen Special

The Korean Sunscreen Advantage

Korean sunscreen formulations have revolutionized the SPF industry by treating sun protection as a skincare step rather than a chore. Unlike many Western sunscreens that prioritize protection alone, K-beauty formulas integrate nourishing ingredients, lightweight textures, and skin-enhancing benefits.

Beauty of Joseon embraces this philosophy while adding their signature twist: incorporating traditional Korean herbal ingredients (hanbang) that have been used for centuries. The result is a sunscreen that protects while actively improving skin health.

Key Differentiators

No White Cast: One of the most common complaints about sunscreen is the chalky, white residue left behind. Beauty of Joseon formulas absorb cleanly into all skin tones without leaving any white cast, making them suitable for melanin-rich skin.

Dewy, Not Greasy: The finish strikes a perfect balance between hydrated radiance and mattified comfort. You get that coveted Korean glass skin glow without looking like an oil slick by midday.

Reef-Safe Formulation: Beauty of Joseon uses organic (chemical) UV filters that are considered safer for marine ecosystems compared to some mineral filters like oxybenzone and octinoxate.

Multi-Functional Formula: These aren’t just sunscreens; they’re moisturizers, primers, and antioxidant treatments rolled into one elegant product.

Key Ingredients and Their Benefits

Understanding what goes into Beauty of Joseon sunscreen helps explain why it performs so exceptionally well.

UV Filters

Beauty of Joseon uses a combination of modern organic UV filters to achieve broad-spectrum SPF 50+ PA++++ protection:

Uvinul A Plus: Provides superior UVA protection with excellent photostability
Uvinul T 150: Offers strong UVB protection and is highly stable under sun exposure
Tinosorb S: A photostable broadband UV filter that protects against both UVA and UVB rays

This combination ensures comprehensive protection against both UVA rays (which cause aging) and UVB rays (which cause burning), with a PA++++ rating indicating the highest level of UVA protection available.

Star Traditional Ingredients

Rice Extract (30%): In the Relief Sun formula, rice extract serves as the primary base ingredient. Rice has been a cornerstone of Korean beauty for centuries, prized for its brightening, moisturizing, and antioxidant properties. Rich in vitamins B and E, amino acids, and minerals, rice extract helps improve skin tone and provides anti-aging benefits.

Grain Fermented Extracts: The Relief Sun formula contains fermented extracts from rice, barley, and soybean. Fermentation breaks down these ingredients into smaller molecules that penetrate skin more effectively while increasing the concentration of beneficial compounds. These fermented ingredients help strengthen the skin barrier and provide deep hydration.

Niacinamide: This powerhouse ingredient addresses multiple skin concerns simultaneously. Research shows that 2-5% niacinamide can reduce hyperpigmentation, minimize pores, regulate oil production, and strengthen the skin barrier. Beauty of Joseon includes this at an effective concentration that delivers results without irritation.

Hydration Heroes

The formulas contain multiple moisturizing agents that work together:

Hyaluronic Acid: Holds up to 1,000 times its weight in water, providing intense hydration
Beta-Glucan: Derived from grains, this ingredient soothes inflammation and boosts moisture retention
Panthenol: Also known as provitamin B5, this ingredient deeply hydrates and promotes skin healing

The Two Main Formulas Explained

Beauty of Joseon offers two flagship sunscreen formulas, each designed for different needs and preferences.

Relief Sun: Rice + Probiotics (SPF50+ PA++++)

Best For: Dry, sensitive, or mature skin; those seeking maximum hydration

Texture: Creamy, slightly more moisturizing

Key Benefits:

30% rice extract for brightening and nourishment
Grain fermented extracts strengthen skin barrier
Intensely hydrating without feeling heavy
Ideal for colder, drier climates
Works beautifully as a moisturizer-sunscreen hybrid

The Relief Sun formula has become particularly popular among those with dehydrated skin or those living in harsh climates. Users report that it effectively replaces their morning moisturizer while providing superior sun protection.

Glow Sun: Rice + Probiotics (SPF50+ PA++++)

Best For: Oily, combination, or acne-prone skin; humid climates

Texture: More lightweight and fluid

Key Benefits:

Lighter, more breathable formula
Slightly more matte finish (still dewy, not flat)
Better for layering under makeup
Less likely to cause breakouts
Ideal for hot, humid weather

The Glow Sun formula addresses the needs of those who find traditional sunscreens too heavy or pore-clogging. Despite its lighter texture, it delivers the same level of sun protection as its creamier sibling.

Which Formula Should You Choose?

Consider your skin type, climate, and how you plan to use the sunscreen:

Choose Relief Sun if: You have dry skin, live in a dry climate, want to skip separate moisturizer, prefer a more nourishing feel, or have mature skin
Choose Glow Sun if: You have oily or combination skin, live in humid areas, plan to layer makeup over sunscreen, are acne-prone, or prefer lightweight textures

Many users keep both formulas on hand, switching between them seasonally or using Relief Sun for dry winter months and Glow Sun for humid summers.

How to Use Beauty of Joseon Sunscreen

Proper application is crucial for achieving the advertised SPF protection. Research consistently shows that most people apply only 25-50% of the recommended amount, significantly reducing protection.

Morning Routine Placement

Apply Beauty of Joseon sunscreen as the last step of your morning skincare routine, after:

Cleanser
Toner/essence
Serum
Moisturizer (can be skipped with Relief Sun for dry skin)
Sunscreen
Makeup (if desired)

The Correct Amount

Dermatologists recommend using approximately 1/4 teaspoon (1.25 ml) for the face alone. This might seem like a lot, but it’s necessary to achieve SPF 50+ protection. A good rule of thumb is using enough to cover two finger lengths when squeezed out.

Application Technique

Dispense the recommended amount into your palm
Dot onto forehead, cheeks, nose, and chin
Gently pat and press into skin rather than rubbing vigorously
Don’t forget your neck, ears, and any exposed areas
Wait 15 minutes before sun exposure for optimal protection

Reapplication Guidelines

The golden rule of sunscreen: reapply every two hours during sun exposure, or immediately after swimming or heavy sweating. For desk workers spending most of the day indoors, one morning application typically suffices, with reapplication if you go outside during lunch or after work.

Skin Types and Compatibility

One of Beauty of Joseon’s greatest strengths is its impressive compatibility across diverse skin types.

Dry Skin

Recommendation: Relief Sun

Dry skin thrives with Relief Sun’s rich, creamy texture. The 30% rice extract and grain fermented ingredients provide lasting hydration throughout the day. Many users with dry skin report that Relief Sun completely replaces their need for a separate morning moisturizer, simplifying their routine while providing superior hydration.

Oily Skin

Recommendation: Glow Sun

Oily skin benefits from Glow Sun’s lighter, more breathable formula. While still providing adequate moisture, it won’t overwhelm already oil-prone skin. The finish is luminous rather than greasy, and it layers beautifully under makeup without causing that dreaded midday shine.

Combination Skin

Recommendation: Either formula works; season-dependent

Combination skin can successfully use both formulas depending on conditions. Many users with combination skin prefer Glow Sun during summer months and Relief Sun during winter when their skin needs extra hydration.

Sensitive Skin

Recommendation: Relief Sun (patch test first)

Both formulas are generally well-tolerated by sensitive skin, but Relief Sun’s soothing rice extract and probiotic ingredients make it particularly suitable. However, anyone with reactive skin should perform a patch test before full-face application. Apply a small amount behind your ear or on your inner arm and wait 24-48 hours to check for any reaction.

Acne-Prone Skin

Recommendation: Glow Sun

The lighter Glow Sun formula is less likely to clog pores and cause breakouts. Its fluid texture absorbs quickly without leaving a thick layer that might trap oils and bacteria. However, individual reactions vary, and some acne-prone users successfully use Relief Sun without issues.

Comparison with Other Sunscreens

How does Beauty of Joseon stack up against other popular options?

vs. La Roche-Posay Anthelios

Price: Beauty of Joseon significantly more affordable ($15-18 vs. $30-40)

Texture: Beauty of Joseon offers a more elegant, lightweight feel compared to the slightly heavier European formula

Protection: Both offer excellent broad-spectrum protection

Finish: Beauty of Joseon provides a dewier, more radiant finish; La Roche-Posay leans more matte

Verdict: Beauty of Joseon wins on price and cosmetic elegance; La Roche-Posay may edge out for extreme sun exposure situations

vs. Supergoop Unseen Sunscreen

Price: Beauty of Joseon costs roughly one-third the price ($15-18 vs. $38-48)

Texture: Supergoop has a unique gel-to-powder feel; Beauty of Joseon is creamier

Protection: Both SPF 50+ with excellent ratings

Ingredients: Beauty of Joseon includes more skincare actives

Verdict: Beauty of Joseon offers better value and skin benefits; Supergoop works better under very oily skin or for those who prefer a completely invisible finish

vs. Other K-Beauty Sunscreens (Isntree, Skin1004)

Beauty of Joseon holds its own in the competitive K-beauty sunscreen market. While Isntree’s Hyaluronic Acid Watery Sun Gel and Skin1004’s Madagascar Centella Hyalu-Cica Water-Fit Sun Serum are also excellent products, Beauty of Joseon’s unique hanbang ingredients and slightly more nourishing formulas give it an edge for most users.

Real Results: What Studies and Users Say

Scientific Evidence

While Beauty of Joseon hasn’t published extensive independent clinical trials, the ingredients they use have strong scientific backing:

SPF 50+ PA++++ protection has been verified through standardized testing methods
Niacinamide’s benefits are supported by numerous peer-reviewed studies showing improvement in hyperpigmentation, pore size, and barrier function
Fermented ingredients have demonstrated enhanced bioavailability and skin penetration in multiple research studies
Rice extract’s antioxidant and brightening properties are well-documented in dermatological literature

User Testimonials and Reviews

Across major platforms, Beauty of Joseon sunscreens maintain exceptional ratings:

Amazon: 4.6/5 stars with over 15,000 reviews
Yesstyle: 4.8/5 stars with thousands of verified purchases
Reddit r/AsianBeauty: Consistently ranked in top 5 favorite sunscreens

Common positive themes from reviews include:

“Finally a sunscreen that doesn’t leave a white cast on my darker skin”
“Feels like a moisturizer, not sunscreen”
“Doesn’t pill under makeup”
“My skin looks better after wearing this for weeks”
“No irritation even on my sensitive skin”

Reported Results Over Time

Users consistently report these improvements after 4-8 weeks of daily use:

More even skin tone and reduced hyperpigmentation
Improved hydration and plumpness
Enhanced overall radiance and glow
Better makeup application
Reduced sensitivity to environmental stressors

Common Mistakes to Avoid

Even with a forgiving formula like Beauty of Joseon, certain mistakes can compromise your results.

Mistake 1: Not Using Enough Product

Most people use only 30-50% of the recommended amount, which reduces SPF 50+ protection down to SPF 15-25. Always use a full 1/4 teaspoon for your face.

Mistake 2: Skipping Reapplication

While Beauty of Joseon provides excellent protection, no sunscreen lasts all day. Reapply every two hours during prolonged sun exposure or after swimming and sweating.

Mistake 3: Using Expired Product

Sunscreen effectiveness degrades over time. Beauty of Joseon typically has a shelf life of 12 months after opening (check the PAO symbol on packaging). Using expired sunscreen compromises protection.

Mistake 4: Applying to Damp Skin

Allow your previous skincare layers to fully absorb before applying sunscreen. Applying to damp skin can dilute the formula and compromise protection.

Mistake 5: Rubbing Too Vigorously

Aggressive rubbing can break down the UV filters. Instead, gently pat and press the sunscreen into your skin for optimal protection.

Where to Buy and Price Guide

Authorized Retailers

To ensure authenticity, purchase from authorized retailers:

Online:

Yesstyle ($14-16)
Stylevana ($13-15)
Amazon (sold by verified K-beauty sellers, $16-18)
iHerb ($15-17)
OliveYoung Global ($14-16)

Physical Stores:

H Mart (Korean grocery stores)
Select Sephora locations (expansion in progress)
K-beauty specialty stores in major cities

Price Expectations

Standard retail price ranges from $13-18 for a 50ml tube. This translates to roughly $0.26-0.36 per milliliter, making it one of the most affordable high-quality sunscreens available.

Spotting Counterfeits

Unfortunately, counterfeit K-beauty products exist. Watch for these red flags:

Prices significantly below market rate (under $10)
Sellers with no reviews or poor ratings
Packaging inconsistencies or poor print quality
Missing batch codes or expiration dates
Unusual texture or smell compared to authentic product

Frequently Asked Questions

Q: Is Beauty of Joseon sunscreen reef-safe?

A: Beauty of Joseon uses organic (chemical) UV filters rather than oxybenzone or octinoxate, the two ingredients most commonly restricted in reef-safe legislation. However, “reef-safe” isn’t a standardized term, and research on chemical filters’ environmental impact continues. The formula is generally considered more eco-friendly than many alternatives.

Q: Can I use this sunscreen if I’m pregnant or breastfeeding?

A: Beauty of Joseon sunscreens are generally considered safe during pregnancy and breastfeeding, as they don’t contain ingredients typically restricted during these periods. However, always consult your healthcare provider about specific products in your routine.

Q: Does it work under makeup?

A: Yes, exceptionally well. Both formulas create a smooth base for makeup application. Glow Sun works particularly well under foundation, while Relief Sun might require a mattifying primer if you have very oily skin.

Q: Can men use this sunscreen?

A: Absolutely. Sunscreen is essential for everyone regardless of gender. Many men appreciate Beauty of Joseon’s lightweight, non-greasy finish that doesn’t feel like they’re wearing anything at all.

Q: How long does one tube last?

A: With proper application (1/4 teaspoon daily for face), one 50ml tube should last approximately 6-8 weeks with daily use on the face alone. If you’re also applying to neck and ears, expect 4-6 weeks per tube.

Q: Is this suitable for children?

A: While the ingredients are generally gentle, Beauty of Joseon sunscreens aren’t specifically formulated for children. Pediatric dermatologists typically recommend mineral sunscreens for children under 3 years old. For older children, consult with your pediatrician.

Q: Can I use it on my body?

A: While you technically can, it’s not cost-effective for body application given the price per ounce. Reserve Beauty of Joseon for your face and use a more affordable body sunscreen for larger areas.

Q: Does it contain fragrance?

A: Yes, both formulas contain a subtle fragrance, though it’s generally light and dissipates quickly. Individuals with extreme fragrance sensitivities should patch test first.

Final Verdict: Is Beauty of Joseon Sunscreen Worth the Hype?

After examining the formulation, performance data, user experiences, and comparative value, the verdict is clear: Beauty of Joseon sunscreen absolutely lives up to its reputation.

Pros Summary

Excellent broad-spectrum SPF 50+ PA++++ protection
Elegant, lightweight texture that feels like skincare, not sunscreen
No white cast on any skin tone
Incorporates beneficial traditional Korean ingredients
Outstanding value for money
Works beautifully under makeup
Suitable for most skin types
Hydrating and nourishing beyond just sun protection

Cons Summary

Contains fragrance (may irritate extremely sensitive individuals)
Requires reapplication like all sunscreens
Chemical filters may not be preferred by those seeking mineral options
Can be challenging to find in physical stores outside major cities

Who Should Buy This

Beauty of Joseon sunscreen is ideal for:

Anyone seeking an affordable, effective daily sunscreen
People who’ve struggled to find sunscreen they’ll actually wear daily
Those with darker skin tones frustrated by white cast
K-beauty enthusiasts wanting to incorporate traditional ingredients
Individuals seeking multi-functional skincare products
Anyone prioritizing elegant texture and finish

The only people who might want to skip this are those with severe fragrance allergies or individuals who specifically require mineral-only sunscreens for philosophical or dermatological reasons.

Take Action: Protect Your Skin Today

Sun damage is cumulative and irreversible, making daily sunscreen the single most important anti-aging step in any skincare routine. The Skin Cancer Foundation reports that daily sunscreen use reduces melanoma risk by 50% and premature skin aging by 24%.

Don’t let another day of UV exposure go by unprotected. Beauty of Joseon sunscreen makes protection effortless, affordable, and even enjoyable. Whether you choose the nourishing Relief Sun or the lightweight Glow Sun, you’re investing in your skin’s future health and appearance.

Ready to experience the difference?

Visit one of the authorized retailers listed above and order your tube today. Your future skin will thank you.

Have questions or want to share your experience?

Join the thriving K-beauty community on Reddit’s r/AsianBeauty or follow Beauty of Joseon on Instagram for application tips, routine ideas, and product updates.

Remember: The best sunscreen is the one you’ll actually use every single day. If Beauty of Joseon’s elegant formulas make that commitment easier, they’re worth every penny.

Beauty of Joseon Sunscreen: The Complete Guide to Korean Skincare’s Most Popular SPF (2025)